Sökning: "Kristina Lindh"

Hittade 1 avhandling innehållade orden Kristina Lindh.

  1. 1. Reciprocal Engagement : A grounded theory of an interactive process of actions to establish, maintain, and develop an enterprise

    Författare :Kristina Lindh; Bengt Gustavsson; David Carson; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; reciprocal engagement; convincing manifestation; caring embrace; grounded theory; social interaction; interest creation; relationship developing; entrepreneurial marketing; not-for-profit organizations; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

    Sammanfattning : Reciprocal engagement is a theory of a basic social process that addresses how an organization establishes, maintains, and develops its enterprise by focusing on strengthening its relationships with other actors. It rests on the rationale that one’s relationships are foremost dependent on how well one manages to engage others. LÄS MER