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Visar resultat 1 - 5 av 6 avhandlingar som matchar ovanstående sökkriterier.
1. Creating customer value in commercial experiences
Sammanfattning : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. LÄS MER
2. Customer value in commercial experiences : Expecting the unexpected
Sammanfattning : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. LÄS MER
3. How to create a commercial experience : Focus on Leadership, Values and Organizational Culture
Sammanfattning : A new kind of commercial offer is on the rise, that of a commercial experience. It is said to be the next progression of value after a service and that it is distinct from a service in several ways, two important being a) the provider having to create something new or memorable to the customer, i.e. LÄS MER
4. Making Magic Machines
Sammanfattning : How can we design experiences that explore ideas and notions of the unknown? The aim of the work outlined here is to create short, intense, workshop-like experiences that generate strong commitments, and expose underlying personal desires as drivers for new ideas. I would like to propose a material practice, which uses open-ended making to engage in the imagination of new things. LÄS MER
5. Helgonbruk i moderniseringstider : Bruket av Birgitta- och Olavstraditionerna i samband med minnesfiranden i Sverige och Norge 1891–2005
Sammanfattning : Avhandlingen syftar till att jämföra och förstå variationen av historiebruk i samband med minnesfiranden av heliga Birgitta i Sverige och hellig Olav i Norge med fokus på olika aktörers motiv, resurser, budskap och identitetsskapande processer i en tid av modernisering och sekularisering.Under den katolska medeltiden var helgonfiranden vanliga, men de förbjöds i samband med reformationen. LÄS MER