Sökning: "Kevin Desouza"

Hittade 1 avhandling innehållade orden Kevin Desouza.

1. 1. Essays on Mobile Application Performance in the Market

   Författare :Shujun Wang; Jonas Månsson; Henrik Sällberg; Kevin Desouza; Blekinge Tekniska Högskola; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; NATURVETENSKAP; NATURAL SCIENCES; mobile applications; market performance; ratings and reviews; revenue models; diffusion; Industriell ekonomi och management; Industrial Economics a nd Managemen;

   Sammanfattning : The mobile application has experienced rapid growth since its emergence in 2008. The mobile app platform, as the two-sided market for mobile apps, enables app developers and app users to make transactions in it. In this competitive market, app developers face different factors that influence the success of apps. LÄS MER