Sökning: "Kayhan Tajedini"

Hittade 1 avhandling innehållade orden Kayhan Tajedini.

1. 1. Enhancing SMEs competitive advantage by franchising

   Författare :Ehsan Asgharian Bourkheili; Hossein Dadfar; Staffan Brege; Kayhan Tajedini; Linköpings universitet; []
   Nyckelord :;

   Sammanfattning : Although there is a large body of literature on franchising systems that are mainly produced from the franchisor's perspective, looking at franchising from the franchisee's point of view has remained largely uninvestigated. Creating and sustaining competitive advantage is the prerequisite for the franchisee's (as an SME) survival in today's competitive environment. LÄS MER