Sökning: "Karl-Erik Gustafsson"

Hittade 3 avhandlingar innehållade orden Karl-Erik Gustafsson.

  1. 1. Medieproducenter och mediekonsumenter i otakt?

    Författare :Asta Cepaité; Nils Enlund; Karl-Erik Gustafsson; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media and communication studies; Medie- och kommunikationsvetenskap;

    Sammanfattning : The main goals of this study are to identify and describe the psychological and sociological factors present in a media communication process, that influence the behaviour of consumers, advertisers and media organizations. The study focuses on the expectations and predictions of the future of media, in particular of printed local newspapers. LÄS MER

  3. 2. Ways forward : Effectual and causal approaches to innovation in the Swedish magazine industry

    Författare :Anette Johansson; Patrik Wikström; Karl Erik Gustafsson; Alexander McKelvie; Gry Agnete Alsos; Jönköping University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : This dissertation builds on a study of key decision makers in the Swedish magazine publishing industry with a particular focus on how they think and act in their work to innovate their industry. This industry, much like the rest of the media industry, is facing increased unpredictability regarding for example the impact of new technology on the business and future demand. LÄS MER

  4. 3. Skaparens dilemma : En deskriptiv studie om moralproduktionen på svenska reklambyråer

    Författare :Ylva Larsson; Karl Erik Gustafsson; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; business ethics; advertising; morality; symbolic interactionism; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Sammanfattning : Advertising, as an industry, reflects contemporary values whilst creating new symbols and changing both behaviour and public opinion. In the last hundred years, advertising has pervaded most areas of life, and spaces that are commer-cial free are becoming rare. LÄS MER