Avancerad sökning

Hittade 3 avhandlingar som matchar ovanstående sökkriterier.

  1. 1. Customer value in commercial experiences : Expecting the unexpected

    Författare :Maria Eriksson; Håkan Wiklund; Ingela Bäckström; Pernilla Ingelsson; Su Mi Park-Dahlgaard; Mittuniversitetet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Hedonic Value; Quality; Experiential quality; TQM; Kano model; Attractive Quality; Co-creation; Storytelling; Strong Engagement; Kommersiell upplevelse; Kundvärde; Njutnings- upplevelseinriktat värde; Kvalitet; Upplevelsekvalitet; TQM; Kano-modellen; Attraktiv kvalitet; Samskapa; Storytelling och Starkt engagemang;

    Sammanfattning : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. LÄS MER

  3. 2. The Realization of Attractive Quality : Conceptual and practical perspectives within the TQM system

    Författare :Johan Lilja; Wiklund Håkan; Bengt Klefsjö; Bo Bergman; Mittuniversitetet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Attractive Quality; Total Quality Management; TQM; customer value; Kano Model; Attraktiv kvalitet; Offensiv kvalitetsutveckling; TQM; kundvärde; Kanomodellen; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

    Sammanfattning : Within the quality community, quality management is often pictured as and referred to as rapidly evolving and continuously learning by interaction with the surrounding world. In general, an ability to evolve and transform is also seen as most desirable and the only choice for long term survival. LÄS MER

  4. 3. Innovative Value Creation in Public Transport : Learning to Structure for Capability

    Författare :Sara Davoudi; Bo Enquist; Mikael Johnson; Elbe Jörgen; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Capability; organizational learning; organizational structure; public transport; theory of attractive quality; Business Administration; Företagsekonomi;

    Sammanfattning : Purpose – The purpose of this thesis is to explore the capability of Swedish regional public transport authorities (RPTAs) to organize public transport so that it stimulates the intended value creation process needed to increase users’ positive experience.Design/methodology/approach – This thesis utilizes an interpretative research approach. LÄS MER