Sökning: "Jonas Matthing"
Hittade 1 avhandling innehållade orden Jonas Matthing.
1. Customer Involvement in New Service Development
Sammanfattning : Services are distinguished by interaction, where customers play an interesting and multifaceted role not only in receiving and consuming the service, but also in serving as participants in production and delivery. Accordingly, value is defined by and co-created with the consumer and determined by the user on the basis of value-in-use rather than embedded in predefined output. LÄS MER
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