Sökning: "Jörg Pareigis"

Hittade 1 avhandling innehållade orden Jörg Pareigis.

1. 1. Customer experiences of resource integration : Reframing servicescapes using scripts and practices

   Författare :Jörg Pareigis; Bo Edvardsson; Per Echeverri; Peter Magnusson; Peter Thilenius; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer experience; resource integration; interactive value formation; servicescape; microethnography; public transport; Business Administration; Företagsekonomi;

   Sammanfattning : It is widely acknowledged that value can be regarded as interactively formed by customers through the integration of a variety of resources. However, it is difficult to find service research that takes these concepts seriously in empirical studies. LÄS MER