Sökning: "Jönköping International Business School"

Hittade 2 avhandlingar innehållade orden Jönköping International Business School.

  1. 1. Customer Rewards Programs : Designing Incentives for Repeated Purchase

    Författare :Henrik Sällberg; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer rewards program; incentives; repeated purchase; delayed reward; membership levels; group reward; consumption habit; non-linearity;

    Sammanfattning : Firms have since long given their regular customers special treatment. With the help of IT, many firms have established formal ways to do this. An example is a so-called customer rewards program (CRP), by which the firm rewards the customer for repeated purchase. Firms allocate large resources in these programs with millions of customers enrolled. LÄS MER

  3. 2. Implementation Methodology in Action : A Study of an Enterprise Systems Implementation Methodology

    Författare :Daniela Mihailescu; Linköpings universitet; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; NATURVETENSKAP; NATURAL SCIENCES; Enterprise Systems; implementation methodology; AcceleratedSAP; Implementation methodology; Action framework; Software engineering; Programvaruteknik; Economic Information Systems; Ekonomiska informationssystem; Informatics;

    Sammanfattning : Enterprise Systems create new opportunities but also new challenges and difficulties for implementers and users. The clear distinction between the development and the implementation of Enterprise Systems Software seems to influence not only the characteristics of methodologies but also how implementers use the Enterprise Systems implementation methodologies. LÄS MER