Sökning: "Ivor Cowlrick"

Hittade 1 avhandling innehållade orden Ivor Cowlrick.

  1. 1. Drug research and development - case scenarios, development process, risks and benefits

    Författare :Ivor Cowlrick; Göteborgs universitet; []
    Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; drug discovery and development; benefit and risk; decision making; entrepreneurship; open innovation;

    Sammanfattning : BACKGROUND AND AIMS. Drug development has been classically associated with large pharmaceutical companies developing ‘blockbuster’ drugs aimed at large patient populations through high market penetration and multiple indication life cycle management. Higher costs and lower output have rendered this model inefficient and unsustainable. LÄS MER