Sökning: "Interactivity"

Visar resultat 21 - 25 av 60 avhandlingar innehållade ordet Interactivity.

1. 21. Online brand relationship building : Asia pacific perspectives

   Författare :Peter Steyn; Victoria L. Crittenden; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online Brand Communications; Consumer Empowerment; Information Technology; Online Brand Relationship Building; Consumer Generated Content; Internet; Bloggers; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. LÄS MER

3. 22. Computer simulations of the clinical encounter : perceptions and emotional aspects

   Författare :Olivier Courteille; Karolinska Institutet; Karolinska Institutet; []
   Nyckelord :Virtual patients; medical simulation; computer mediated communication; problembased learning; affective learning; experiential learning.;

   Sammanfattning : The aim of this thesis was to examine the issues surrounding affective learning, perceived effectiveness, student motivation and engagement in computer simulations of patient encounters. Offering a high degree of realism, authenticity and interactivity, the Interactive Simulation of Patients (ISP) system, a Virtual Patient (VP) environment, was found to be a good technological candidate for conducting this research. LÄS MER

4. 23. Intercreativity in Surgical Practice : A Dialogical Approach to Interaction & Technology

   Författare :Arvid Karsvall; Per Linell; Lars-Christer Hydén; Bo Helgeson; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Dialogism; intercreativity; research and development; surgical practice; Dialogism; interkreativitet; verksamhetsutveckling; kirurgisk praktik; INTERDISCIPLINARY RESEARCH AREAS; TVÄRVETENSKAPLIGA FORSKNINGSOMRÅDEN;

   Sammanfattning : Based on dialogical theory and empirical exploration of surgical operations in a Swedish hospital, this text contributes to the study of critical work practice. In empirical detail, ethnographic investigation and video analysis show that ‘everyday interactivity’, i.e. LÄS MER

5. 24. Exploring Biologically-Inspired Interactive Networks for Object Recognition

   Författare :Mohammad Saifullah; Arne Jönsson; Rita Kovordányi; Christian Balkenius; Linköpings universitet; []
   Nyckelord :Interactive neural networks; Biologically-Inspired models; Visual attention; Object recognition.; TECHNOLOGY; TEKNIKVETENSKAP;

   Sammanfattning : This thesis deals with biologically-inspired interactive neural networks for the task of object recognition. Such networks offer an interesting alternative approach to traditional image processing techniques. Although the networks are very powerful classification tools, they are difficult to handle due to their bidirectional interactivity. LÄS MER

7. 25. Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)

   Författare :Hossam Deraz; Gabriel Baffour Awuah; Gerson Tontini; Tim Foster; Högskolan i Halmstad; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internet marketing; advertisements; online social networks; assessment of advertisements; value of advertisements; national culture; brand communities;

   Sammanfattning : In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. LÄS MER