Sökning: "Interaction b2b"

Hittade 3 avhandlingar innehållade orden Interaction b2b.

  1. 1. Making B2B Sales Interactions Valuable - A Social and Symbolic Perspective

    Författare :Lena Hohenschwert; Institutet för Ekonomisk forskning; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value Creation; B2B Marketing; Sales Interactions; Symbolic Interactionism; Selling;

    Sammanfattning : Salespeople’s work has always been regarded a crucial contributor to businesses’ value creation by researchers and practitioners alike. As tangible products are not at the core of interactions between salesperson and customer in the context of services-based or non-standardized markets, sales’ role is assigned greater influence in the understanding, creating and delivering of customer value. LÄS MER

  3. 2. A Relational View on Digital Servitization : Empirical Insights from Industrial Relationships

    Författare :Anmar Kamalaldin; David Sjödin; Vinit Parida; Joakim Björkdahl; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Servitization; Digitalization; Industry 4.0; PSS; Business Models; Innovation Ecosystems; B2B; Entreprenörskap och innovation; Entrepreneurship and Innovation;

    Sammanfattning : Background and purpose: Digital technologies are enabling the transformation of manufacturing companies from being a product provider to a service provider, a trend that is referred to as ‘digital servitization’. Providers typically adopt a digital servitization strategy to differentiate themselves from competitors, create new revenue streams, and unlock new value creation opportunities for their industrial customers. LÄS MER

  4. 3. E-Business in an Established Customer Vendor Relationship - Implications for Customer Service and Logistics

    Författare :Fredrik Orremo; Förpackningslogistik; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; E-commerce; E-business; packaging logistics; Customer Service; Logistics;

    Sammanfattning : E-business is becoming more and more common today. The predictions of future growth give clear indications that companies will use e-business more and more. However in the growth of e-business it has been identified that there is a common lack of understanding in customer needs and logistics. LÄS MER