Sökning: "Institutet för Ekonomisk forskning"

Visar resultat 6 - 10 av 13 avhandlingar innehållade orden Institutet för Ekonomisk forskning.

1. 6. Competing on Manufacturing How combinations of resources can be a source of competitive advantage

   Författare :Gunilla Nordström; Institutet för Ekonomisk forskning; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; manufacturing; competitive advantage; manufacturing capabilities; strategic management; the Resource-Based View RBV combinations of resources; Social sciences; Samhällsvetenskaper;

   Sammanfattning : The most central question in the strategic management literature is why some firms are more successful than others, often expressed as an aim to understand sources of competitive advantage. In this thesis, an empirical observation is made that a number of manufacturing plants belonging to the same firm show sustainable differences in financial success, and the question is why. LÄS MER

3. 7. Pricing capability development and its antecedents

   Författare :Linn Andersson; Institutet för Ekonomisk forskning; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Pricing capability; Value appropriation; Organizational capabilities; Managerial decision making; Governance structure; Pricing strategy;

   Sammanfattning : Previous studies have convincingly argued that firms’ ability to efficiently utilize their resources is linked to the effectiveness of their routines and resources for pricing. The ability to appropriate value and achieve a more efficient resource utilization relative to competitors through routines and resources for pricing has been named pricing capability. LÄS MER

4. 8. Integrating corporate social responsibility with marketing strategies in retailing

   Författare :Annette Cerne; Institutet för Ekonomisk forskning; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : In response to stakeholder expectations from corporate social responsiblity (CSR), many firms create written policies about principles of social responsibility to be applied in their corporate activities. In this book, it is suggested that CSR could be integrated as part of the firm's marketing strategies. LÄS MER

5. 9. Managing Information Systems Integration in Corporate Mergers and Acquisitions

   Författare :Stefan Henningsson; Institutet för Ekonomisk forskning; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Merger; Acquisition; Integration; Information Systems; IS;

   Sammanfattning : .... LÄS MER

7. 10. Making B2B Sales Interactions Valuable - A Social and Symbolic Perspective

   Författare :Lena Hohenschwert; Institutet för Ekonomisk forskning; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value Creation; B2B Marketing; Sales Interactions; Symbolic Interactionism; Selling;

   Sammanfattning : Salespeople’s work has always been regarded a crucial contributor to businesses’ value creation by researchers and practitioners alike. As tangible products are not at the core of interactions between salesperson and customer in the context of services-based or non-standardized markets, sales’ role is assigned greater influence in the understanding, creating and delivering of customer value. LÄS MER