Sökning: "Informative advertising"

Hittade 2 avhandlingar innehållade orden Informative advertising.

  1. 1. Price discrimination, advertising and competition

    Författare :Witness Simbanegavi; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : There are two main views of advertising the informative view and the persuasive view. This thesis studies aspects of the informative view. One aspect of interest is whether firms can benefit from collusion on advertising even though advertising is only informative. LÄS MER

  3. 2. Extracting versatility : Films commissioned by the mining industry in postwar Sweden

    Författare :Ole Johnny Fossås; Marina Dahlquist; Bo Florin; Zoë Druick; Stockholms universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; film history; swedish film; sponsored film; industrial film; useful cinema; mining; Sápmi; non-theatrical film; public service television; film distribution; the Swedish Film Institute; Radio Sweden; documentary film; film policy; filmhistoria; beställningsfilm; svensk film; industrifilm; informationsfilm; Sápmi; gruvindustrin; Svenska Filminstitutet; Sveriges Radio; Cinema Studies; filmvetenskap;

    Sammanfattning : This study investigates how films commissioned by Swedish mining companies were employed for institutional use between 1945 and 1965. A central aspect of what gave these films their versatility stems from circumstances that allowed commissioned texts to pass as non-partisan audiovisual aids, as educational and informative instruments and as occasional examples of film art through intermediaries. LÄS MER