Sökning: "Industriell Marknadsföring"
Visar resultat 16 - 20 av 128 avhandlingar innehållade orden Industriell Marknadsföring.
16. An Evaluation of Crowdsourcing as a Tool for Marketing Activities
Sammanfattning : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. LÄS MER
17. Product design and supply chain fulfillment through a generative customization solution to achieve discontinuous innovation
Sammanfattning : The goal of discontinuous innovation Is to Disrupt Existing Market Equilibrium and create new combinations of Consumers, Producers, and Markets, But It Is Yet to Be Stood in an Aggregate from product design and supply chain systems. Without an Aggregate System Representation Of The innovation continuum (market equilibrium, incremental and discontinuous innovation) for elements of product design and Supply Chain Fulfillment, IT Will Be more DIFFICULT for companies to Develop an innovation strategy as result. LÄS MER
18. Industrial selling : case studies of Swedish manufacturing small and medium sized enterprises
Sammanfattning : The research problem in this thesis has been formulated as: How can industrial selling performed by Swedish manufacturing small and medium-sized enterprises in the different selling situations be characterized? The research problem has been further developed in forms of three research questions dealing with selling activities, individuals involved in selling, and selling processes in the different selling situations. The selling situations included are; new selling task, modified selling task and routine selling task. LÄS MER
19. Personal selling and relationships : a review and explorative essay
Sammanfattning : The overall scope of this doctoral thesis is focusing on selling. The thesis contains two studies; Study A is a synopsis of a licentiate thesis published in 2002, while Study B contains three journal articles. Study A examined industrial selling in Swedish manufacturing small and medium-sized enterprises (SMEs). LÄS MER
20. Investigating the persuasive impact of online textual content : A narrative theory approach
Sammanfattning : Higher levels of competition in online channels and the resulting information overload among customers is becoming an issue of increasing concern among marketers who seek to provide persuasive content. Past research has revealed that storytelling is an effective tool to achieve persuasion. LÄS MER