Sökning: "Industrial buying behavior"

Visar resultat 1 - 5 av 9 avhandlingar innehållade orden Industrial buying behavior.

  1. 1. Industrial buying behavior in the Middle East : a cross national study

    Författare :Hossein Dadfar; Linköpings universitet; []
    Nyckelord :Industrial buying behavior; purchasing process for industrial capital goods; decision making; implementation; dimensions of buying behavior negotiation behavior; consulting marketing; Middle Eastern socio-cultural characteristics; tribalism; Islam; westernization; Iran; Syria; the United Arab Emirates; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : This study tackles industrial buying behavior in a socio-cultural context. The main purpose is to explore the influence of socio-cultural forces on industrial buying behavior in the Middle Eastern selected countries: Iran, Syria and the United Arab Emirates. LÄS MER

  3. 2. Industrial buying behavior in developing countries : a study of Malaysia and Thailand

    Författare :Esmail Salehi-Sangari; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : Despite its significance limited research has been done in the field of industrial buying behavior in the developing countries. This study deals with firms' buying behavior of capital equipments in two of the industrially developing countries of South-East Asia, namely Malaysia and Thailand. LÄS MER

  4. 3. Industrial buying behavior of large Swedish firms : case studies of the purchase of educational services

    Författare :Åsa Wallström; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : The lack of studies focusing on industrial buying behavior in the purchase of professional services, coupled with the increased corporate need of investing in employee training and education, created the foundation for the research problem of this thesis: How can the buying behavior of large Swedish firms be characterized when they purchase educational services in the area of sales and marketing? Based on this research problem, five research questions were developed. A frame of reference describing industrial buying behavior in the purchase of professional services was then created, based on the literature review. LÄS MER

  5. 4. Industrial buying behavior in developing and industrialized nations

    Författare :Esmail Salehi-Sangari; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : .... LÄS MER

  7. 5. Buying behavior and long-term relationships in the metal mining industry : case studies of capital equipment buying

    Författare :Cristina Sales Baptista; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : This thesis deals with industrial buying behavior and long-term relationships in the metal mining industry. The mining environment is increasingly competitive as a result of globalization, deregulation and privatization, technological improvements, and eco-sensitivity. LÄS MER