Sökning: "Industrial Marketing And E-commerce"

Hittade 2 avhandlingar innehållade orden Industrial Marketing And E-commerce.

1. 1. Government e-service delivery : identification of success factors from citizens' perspective

   Författare :Parmita Saha; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : The successful adoption of new technologies helps governments achieve efficiency in their implementation and delivery of public services to citizens. The objective behind various e-government initiatives has shifted in recent years towards establishing services that cater more to citizens' needs and offer greater accessibility. LÄS MER

3. 2. The role of trust in B2B electronic commerce : evidence from two e-marketplaces

   Författare :Christer Kuttainen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : The primary purpose of the current research has been to examine the roles of interpersonal, interorganizational, and institutional trust in establishing buyer-seller trust in public B2B e-marketplaces (EMP). Interpersonal trust refers to trust within the buyer-seller dyad. LÄS MER