Sökning: "In-store marketing"

Visar resultat 1 - 5 av 6 avhandlingar innehållade orden In-store marketing.

1. 1. What Does it Take to Get your Attention? : The influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods

   Författare :Poja Shams; Anders Gustafsson; Erik Wästlund; Martin Löfgren; A. Parasuraman; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; point-of-purchase marketing; influencing factors; out-of-store; in-store; shelf space; product packaging; package design; visual attention; visual search; eye-tracking; process-tracing; gaze cascade model; recognition heuristic; familiarity; decision-making; decision-making process; decision-making strategies; heuristic decision-making; preference formation; information processing; Business Administration; Företagsekonomi;

   Sammanfattning : Decision making for fast-moving consumer goods involves a choice between numerous similar alternatives. Under such demanding circumstances, a decision is made for one product. The decision is dependent on the interaction between the environment and the mind of the consumer, both of which are filled with information that can influence the outcome. LÄS MER

3. 2. How technology is evolving in-store shopping behaviors: Evidence from the field

   Författare :Philip Ahlbom; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Walking into a bricks-and-mortar store today is anything but offline. Technological marketing devices greet shoppers in practically every step of their shopping trip, wherever they go. The idea of these types of shopper-facing retail technologies is to add value to the shopper in different ways. LÄS MER

4. 3. Digital Marketing Strategy : B2B and Stakeholders Communication

   Författare :Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

   Sammanfattning : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. LÄS MER

5. 4. Gameful experiences : The not so painful road to gainful behavior

   Författare :Johan Högberg; Erik Wästlund; Per Kristensson; Juho Hamari; Per Backlund; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Gamification; Gameful experience; Engagement; Customer experience; In-store marketing; Psykologi; Psychology;

   Sammanfattning : The aim of this work is to investigate the experiences that users make when using gamified services and the effect that such experiences have on the targeted behavioral outcomes. Considerable attention is dedicated to the gameful experience, since this experience is necessary for gamification to affect the target behavior. LÄS MER

7. 5. Den ofrivilliga lyssnaren - möten med butiksmusik

   Författare :Olle Stenbäck; Göteborgs universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Etnologi; Musiketnologi; Butiksmusik; Muzak; Affekt; Lyssnarperspektiv; Konsumentroller; Etnografi; Lyssnande; Ljudlandskap; Affektiva nätverk; Marknadsföring; Kulturanalys; Upplevelseekonomi; Fenomenologi; Soundscape;

   Sammanfattning : The aim of this dissertation is to explore potential customer’s encounters with the phenomena of in-store music. The area chosen for the study is the core shopping district of Gothenburg, Sweden, known as Inom Vallgraven (“within the moat”). LÄS MER