Sökning: "IKea"

Visar resultat 1 - 5 av 26 avhandlingar innehållade ordet IKea.

  1. 1. Identity Across Borders : A Study in the "IKEA-World"

    Författare :Miriam Salzer; Leif Melin; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Organizational identity; organizational culture; sense-making; image; IKEA; across borders; global identity; local spheres; national culture; ethnography;

    Sammanfattning : How do people construct shared views of what the organization is all about in the international, complex; company? Within a cultural perspective, organizational identity can be tmderstood as organizational members' shared views and definitions of the organization. As people make sense of actions, events, decisions, etc. LÄS MER

  3. 2. Performing Co-production : On the logic and practice of shopping at IKEA

    Författare :Frida Andersson; Irene Molina; Susan Smith; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; performativity; IKEA; experiential retailing; consumer studies; branding; materiality; shopping; Human geography; Kulturgeografi; kulturgeografi; Social and Economic Geography;

    Sammanfattning : Contemporary western society has often been described as a “consumer society” in relation to the producer oriented form that characterised the industrial society. While consumer habits used to be seen as a reflection of a person’s occupational status or place in a stable societal hierarchy, it has now become recognised as a practice through which people’s identity and status is partially defined by the choices they make as consumers. LÄS MER

  4. 3. Knowledge Sharing Across Borders - A Study in the IKEA World

    Författare :Anna Jonsson; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; global strategy; experiential knowledge; IKEA; internationalization; case study; knowledge flows; knowledge sharing; MNC; retail industry;

    Sammanfattning : To enter new markets is not easy. The most obvious challenge, at least judging from the majority of literature on internationalization, is to understand the new market thus taking a market(ing) perspective. LÄS MER

  5. 4. When Information Technology Faces Resource Interaction : Using IT Tools to Handle Products at IKEA and Edsbyn

    Författare :Enrico Baraldi; Håkan Håkansson; Alexandra Waluszewski; Pete Naudé; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Information Technology; Resources; Business Networks; IKEA; Edsbyn; Företagsekonomi; Business studies; Företagsekonomi;

    Sammanfattning : This thesis investigates the interplay between IT and the other resources in business networks. IT tools are important facilities that firms utilize in several managerial tasks. LÄS MER

  7. 5. Die ,schwedische‘ Lösung : Eine kultursemiotisch orientierte Untersuchung der audiovisuellen Werbespots von IKEA in Deutschland

    Författare :Jennie Mazur; Bo Andersson; Göran Sonesson; Bernd Henningsen; Uppsala universitet; []
    Nyckelord :Interkulturalität; interkulturelle Kommunikation; IKEA; Deutsch; Kultursemiotik; Werbekommunikation; audiovisuelle Werbespots; Schwedenbilder; Identität; Interkulturalität; interkulturelle Kommunikation; IKEA; Deutsch; Kultursemiotik; Werbekommunikation; audiovisuelle Werbespots; Schwedenbilder; Identität; interkulturell kommunikation; kultursemiotik; tyska; IKEA; reklamfilm; reklamspråk; kultur; sverigebilder; identiteter; Tyska; German;

    Sammanfattning : The Swedish furniture company IKEA is famous worldwide for its successful advertising and communication strategies. In the years 1997–2007, the company attained a very prominent status in Germany through audiovisual advertisements in the mass media of television and the Internet, including YouTube. LÄS MER