Visar resultat 1 - 5 av 25 avhandlingar innehållade ordet IKEA.
Sammanfattning : How do people construct shared views of what the organization is all about in the international, complex; company? Within a cultural perspective, organizational identity can be tmderstood as organizational members' shared views and definitions of the organization. As people make sense of actions, events, decisions, etc. LÄS MER
Sammanfattning : Contemporary western society has often been described as a “consumer society” in relation to the producer oriented form that characterised the industrial society. While consumer habits used to be seen as a reflection of a person’s occupational status or place in a stable societal hierarchy, it has now become recognised as a practice through which people’s identity and status is partially defined by the choices they make as consumers. LÄS MER
Sammanfattning : To enter new markets is not easy. The most obvious challenge, at least judging from the majority of literature on internationalization, is to understand the new market thus taking a market(ing) perspective. LÄS MER
4. When Information Technology Faces Resource Interaction : Using IT Tools to Handle Products at IKEA and Edsbyn
Sammanfattning : This thesis investigates the interplay between IT and the other resources in business networks. IT tools are important facilities that firms utilize in several managerial tasks. LÄS MER
5. Die ,schwedische‘ Lösung : Eine kultursemiotisch orientierte Untersuchung der audiovisuellen Werbespots von IKEA in Deutschland
Sammanfattning : The Swedish furniture company IKEA is famous worldwide for its successful advertising and communication strategies. In the years 1997–2007, the company attained a very prominent status in Germany through audiovisual advertisements in the mass media of television and the Internet, including YouTube. LÄS MER