Sökning: "Helene tjärnemo"

Hittade 1 avhandling innehållade orden Helene tjärnemo.

1. 1. Eco-marketing & Eco-management. Exploring the eco-orientation - performance link in food retailing

   Författare :Heléne Tjärnemo; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; Economics; econometrics; Sweden; Ecological Organic food products; grocery stores; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Market study; Marknadsanalys;

   Sammanfattning : The purpose of this thesis was to develop a conceptual framework of food retailers’ ecological orientation that considers the interaction between ecological marketing and ecological management. In this context, the relationship was examined between ecological orientation and sales of ecological food products and the overall store performance of Swedish food retailers. LÄS MER