Sökning: "Glenn Parry"

Hittade 1 avhandling innehållade orden Glenn Parry.

1. 1. Navigating Manufacturing Firms to Service-led Business Models

   Författare :Marin Jovanovic; Mats Engwall; Anna Jerbrant; Glenn Parry; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; servitization; service transition strategy; service business models; outcome-based contracts; Industrial Economics and Management; Industriell ekonomi och organisation;

   Sammanfattning : This thesis tackles an increasingly popular phenomenon – servitization of manufacturing – a growth opportunity for industrial firms through a service-led business model. However, implementing a servitization strategy in industrial firms triggers multifaceted challenges and requires further research. LÄS MER