Sökning: "Geane Carvalho Alzamora"
Hittade 1 avhandling innehållade orden Geane Carvalho Alzamora.
1. Transmedia experiences in the Magic Kingdom theme park : Branding, space, and (un)sustainability at Disney
Sammanfattning : Beyond being just a medium that supports other media, the contemporary theme park is a complex space that brings together material and symbolic features of different user-producer relationships. Although robust, the theme park is scarcely investigated, especially as an autonomous and potentially adaptable media for the maintenance of transmedia dynamics. LÄS MER
Resultatsidor:
1