Sökning: "Evenemang"

Visar resultat 1 - 5 av 13 avhandlingar innehållade ordet Evenemang.

  1. 1. Utveckling av turistdestinationer genom samarbete

    Författare :Jörgen Elbe; Lena Larsson-Mossberg; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Tourist destinations; events; business development; cooperation; network perspective; Företagsekonomi; Turistdestinationer; evenemang; affärsutveckling; samarbete; nätverksperspektiv; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

    Sammanfattning : In this thesis tourist destinations are considered as networks of business actors inside and outside the destination, such as producers of attractions or supporting services and different kinds of intermediaries. These actors are interdependent, since they provide the different components of a generic tourist product. LÄS MER

  3. 2. Social Marketing through Events

    Författare :Henrik Jutbring; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social marknadsföring; Evenemang; Beteendeförändring; Konsumentupplevelser; Publicitet; Framing theory; Social marketing; Events; Behaviour change; Consumer experience; Publicity; Framing theory;

    Sammanfattning : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. LÄS MER

  4. 3. “Panem et Circenses” : Realizing Social Value in the Strategic Management of Events

    Författare :Martin Wallstam; Dimitri Ioannides; Robert Pettersson; Martin Robertson; Mittuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Social value has been historically overlooked in the practice of strategic event management. By this thesis I hope to stimulate debate and improve the standing of social value in this domain. To do so, multiple aspects of value are addressed. LÄS MER

  5. 4. New perspectives on socio-economic impacts of tourism : A study on the distributive effects of tourism and events on regional employment and income

    Författare :Kai Kronenberg; Matthias Fuchs; Maria Lexhagen; Tom Baum; Mittuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : In the broad field of the economic impact of tourism and events, most studies seek to understand regional tourism development by only focusing on a growth-oriented perspective and highly aggregated indicators, such as increases in GDP. Such a narrow view, however, systematically overlooks and disregards the negative socio-economic consequences that accompany economic growth, such as income inequality and precarious working conditions. LÄS MER

  7. 5. Vasaloppet - resan från skidtävling och skidlöpare till produkter och kunder : en studie om kommersialisering och professionalisering

    Författare :Joacim Larsson von Garaguly; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Denna avhandling handlar om hur en ideell förening, Vasaloppet, har kommersialiserat och professionaliserat sin verksamhet. Det är en berättelse långt ifrån resultatlistor och Vasaloppssegrare. Fokus ligger i stället på det som ägt rum bakom kulisserna, dvs. LÄS MER