Sökning: "Eric Wallström"

Hittade 2 avhandlingar innehållade orden Eric Wallström.

1. 1. Dissertatio philosophica, de attributis, quam ... præside viro celeberrimo, Mag. Petro Ullén, ... publicæ censuræ modeste committit Ericus Wallström, Gestricius. In Auditor. Carol. Major. ad diem XII. Decemb. Anni MDCCXLI. Horis ante meridiem solitis

   Författare :Petrus Ullén; Eric Wallström; Petrus Ullén; Uppsala universitet; []
   Nyckelord :HUMANIORA; HUMANITIES;

   Sammanfattning : .... LÄS MER

3. 2. Through the Looking Glass : An Identity-Based View of Place Branding

   Författare :Carola Strandberg; Maria Ek Styvén; Åsa Wallström; Eric Braun; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; identity-based place branding; place identity; place’s identity; places identity; places identities; place brand identity; place image; place brand image; self-congruity; self-congruence; place attachment; positive word-of-mouth; word-of-mouth; place advocacy; place ambassadorship; likelihood to stay; intention to stay; resident retention; stakeholders; residents; citizens; inhabitants; visitors; co-creators; co-creation; place brand; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. LÄS MER