Sökning: "Elena Iliachenko"

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1. 1. Electronic service quality (e-SQ) in tourism : development of a scale for the assessment of e-SQ of tourism websites

   Författare :Elena Iliachenko; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : Electronic service quality (e-SQ) is a new developing area of research, which has strategic importance for businesses striving to address consumers in the electronic marketspace. It is known that consumer behaviour in an online environment may differ substantially from the one displayed in the physical world. LÄS MER