Sökning: "Ekonomi 2020"

Visar resultat 1 - 5 av 206 avhandlingar innehållade orden Ekonomi 2020.

  1. 1. Internal brand management in South African contact centers

    Författare :Rose Du Preez; Terrence Brown; Michael Bendixen; Pejvak Oghazi; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Contact centers; internal brand management; brand citizenship behavior; brand commitment; outsourcing.; Kontaktcenter; intern varumärkesutveckling; varumärkesmedborgarskap; varumärkesengagemang; utkontraktering.; Business Studies; Företagsekonomi; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : Globally contact centers are ubiquitous in medium to large organizations operating in both B2B and B2C service industries. Frontline staff working in contact centers represent a major component of the way in which customers experience service organizations’ brands.There is a paucity of research on marketing in contact centers. LÄS MER

  3. 2. Engaging in green logistics: An eye on shippers, logistics service providers, and their interactions

    Författare :Amer Jazairy; Lars Bengtsson; Robin von Haartman; Andreas Feldmann; Maria Huge-Brodin; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Interactions; logistics relationships; LSP; GSCM; logistics buyer; environmental sustainability; third-party logistics; Sweden; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : The logistics and transport industry places a heavy load on the environment, causing various harms such as air pollution, global warming and resource depletion. The logistics and supply chain management literature assigns the largest share of responsibility for alleviating such harms to two supply chain actors: shippers (i.e. LÄS MER

  4. 3. Creating market knowledge from big data: Artificial intelligence and human resources

    Författare :Jeannette Paschen; Esmail Salehi-Sangari; Stefanie Paluch; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Market knowledge; insights; big data; artificial intelligence; resource-based theory; resources; capabilities; machine learning; natural language processing; Marknadskunskap; insikter; big data; artificiell intelligens; resursbaserad teori; resurser; kapacitet; machine learning maskininlärning ; natural language processing naturlig språkbearbetning .; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : The abundance of social media use and the rise of the Internet-of-Things (IoT) has given rise to big data which offer great potential for enhanced market knowledge for marketers. In the literature, market knowledge has been associated with positive marketing performance. LÄS MER

  5. 4. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence

    Författare :Christine Pitt; Esmail Salehi-Sangari; Julie Tinson; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Automated text analysis; content analysis; artificial intelligence-based tools; dictionary-based tools; marketing focus activity ies ; creation; experience; Automatiserad textanalys; innehållsanalys; artificiella intelligens-baserade verktyg; ordbok-baserade verktyg; marknadsfokusaktivitet er ; skapande; erfarenhet; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. LÄS MER

  7. 5. Organizational Design and Leadership Development: The Role of Increasing Complexity​

    Författare :Oskar Törnblom; Thomas Sandberg; Kristian Stålne; Fredberg Tobias; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Sammanfattning : Many organizations need to adapt to increasingly complex environments. New forms of organizational design and leadership are called for and, under some circumstances, more collective leadership practices are needed. Furthermore, values and beliefs in some societal contexts foster a general positive bias for collective leadership. LÄS MER