Sökning: "Doft"
Visar resultat 1 - 5 av 16 avhandlingar innehållade ordet Doft.
1. Okonventionella varumärken : - form, färg, doft, ljud
Sammanfattning : This dissertation deals with new types of marks – shape marks, colour marks, feel marks, hologram marks, motion marks, sound marks, scent marks and taste marks – which, as an option or complement to conventional word or figure marks, are being increasingly used as trade marks in the market place. This trend gives rise to legal and practical questions related to the application of already established trade mark principles in the new context. LÄS MER
2. Bruten vithet : om den ryska femininitetens sinnliga och temporala villkor
Sammanfattning : Visual signs like skin color are just one of many factors in how white femininity is being articulated and interpreted. Other important components are the concept of a Eurocentric and linear temporality and the importance of being situated as modern. LÄS MER
3. Doft i bild. Om bilden som kommunikatör i parfymannonsens värld
Sammanfattning : .... LÄS MER
4. Flower Cues for Hawkmoths: Colour, Place and Odour
Sammanfattning : Flowers use different cues to attract pollinators including colour and odour. How do hawkmoths use these cues to find the flowers? This question was investigated in two species of hawkmoth, the diurnal species, Macroglossum stellatarum, and the nocturnal species, Deilephila elpenor. Both species have colour vision and D. LÄS MER
5. If I can taste it, I want it... : sensory marketing in grocery retail stores
Sammanfattning : Avhandlingen syftar till att undersöka hur man kan utveckla ett kognitivt baserat sensoriskt språk för olika produkter i detaljhandel och därefter använda det i marknadsföringen i butiksledet. Vidare undersökts om denna marknadsföring har någon effekt på konsumenternas val av produkt. LÄS MER