Sökning: "Distraction"

Visar resultat 1 - 5 av 67 avhandlingar innehållade ordet Distraction.

1. 1. Creative Distraction : The Digital Transformation of the Advertising Industry

   Författare :Markus M Bugge; Dominic Power; Anders Malmberg; Neil Coe; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic geography; innovation; advertising; Internet; agglomeration economies; creative; interactive; knowledge; Oslo; Norway; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Economic geography; Ekonomisk geografi;

   Sammanfattning : This thesis is primarily based on a case study on how the Internet affects the advertising industry in Oslo, Norway, and on how the digitization of advertising adds to our understanding of the geography of innovation and urban and regional development. The study argues that the Internet fundamentally changes and challenges the advertising industry, and that advertising merges into market communication and even user experience and product development. LÄS MER

3. 2. Auditory Distraction in ADHD : From Behaviour to the Brain

   Författare :Rina Blomberg; Jerker Rönnberg; Henrik Danielsson; David Badre; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Auditory distraction; Cognitive control; Attention; Working memory; ADHD; Auditiv distraktion; Kognitiv kontroll; Uppmärksamhet; Arbetsminne; Adhd;

   Sammanfattning : ADHD is a heterogenous disorder encompassing neurodevelopmental deficits in cognitive control. Auditory distraction is a common clinically reported symptom in ADHD, yet empirical research investigating the manifestation of auditory distraction in the disorder is remarkably scarce. LÄS MER

4. 3. Reducing the effects of driver distraction : a comparison of distraction alerts on driver attention

   Författare :Lisbeth Almén; Linköpings universitet; []
   Nyckelord :NATURVETENSKAP; NATURAL SCIENCES;

   Sammanfattning : With the advancement of technology the traffic environment is becoming increasingly complex. Not only is there an increase in the number of in-vehicle displays and systems that are installed or brought into the car, there is also an increasing number of vehicles as well as other road users and messages on the road. LÄS MER

5. 4. Exploring the Hidden Dimensions of Distraction in Adults with Atypical Attention

   Författare :Pia Elbe; Jessica Körning-Ljungberg; Daniel Sörman; Mariana Vega Mendoza; Lars Nyberg; Henrik Danielsson; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; attention; distraction; ADHD; cognition; Psychology; Psykologi;

   Sammanfattning : Inattention and proclivity for distraction are symptoms of adult ADHD that hamper productivity in study and work environments. The topic of this dissertation is mechanisms of distraction and facilitation of attention in ADHD. This thesis includes three studies. LÄS MER

7. 5. Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction

   Författare :Nils Holmberg; Humanistlaboratoriet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; online advertising; children; website interaction; visual attention; distraction; cognitive load; eye-tracking; task-orientation; media effects; visual saliency; executive functions; media literacy; inhibitory control;

   Sammanfattning : This dissertation consists of four eye-tracking studies that investigate how salient online advertising and children's level of executive function contributes to their advert distraction. In Study 1, children aged 9 were instructed to surf freely on the internet while all advert material appearing on-screen was registered. LÄS MER