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Visar resultat 1 - 5 av 10 avhandlingar som matchar ovanstående sökkriterier.

  1. 1. Investigating the persuasive impact of online textual content : A narrative theory approach

    Författare :Mario Cassar; Esmail Salehi-Sangari; Albert Caruana; Julie Guidry Moulard; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online textual reviews; UGC; PGC; Narrative Paradigm Theory; Persuasion; Storytelling Narrative force; Narrative believability; Diction; Leximancer; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Higher levels of competition in online channels and the resulting information overload among customers is becoming an issue of increasing concern among marketers who seek to provide persuasive content. Past research has revealed that storytelling is an effective tool to achieve persuasion. LÄS MER

  3. 2. You Bet! : An Investigation of Market Positioning by Online Gambling Firms and Drivers of their Customers’ Gambling Intention

    Författare :Jirka Konietzny; Esmail Salehi-Sangari; Albert Caruana; John B. Ford; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; gambling; UTAUT; PLS-SEM; anticipated enjoyment; perceived fairness; DICTION; lexical analysis; hierarchical clustering; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Online gambling is a global multibillion dollar business that dwarfs all other forms of entertainment, and yet business and marketing research about it is scarce (Mizerski, 2013). The focus of gambling research has been on problem gamblers who ultimately represent a rather small, albeit important percentage of the gambling population. LÄS MER

  4. 3. Poetic Diction and Poetic References in the Preludes of Plato’s Laws

    Författare :Claudia Zichi; Grekiska (antik och bysantinsk); []
    Nyckelord :HUMANIORA; HUMANITIES; Plato; Laws; Poetry; Preludes;

    Sammanfattning : This doctoral dissertation investigates how Plato elaborates and incorporates the works of the poets in the preludes to the laws. It is argued that the poetic style of the preludes represents a key element for the Athenian’s purpose of persuading the citizens of Magnesia to spontaneously abide to the new legislation that is being laid out. LÄS MER

  5. 4. Tvingad till vård : missbrukares syn på LVM, motivation och egna möjligheter

    Författare :Mats Ekendahl; Anders Bergmark; Bengt Börjeson; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; compulsory treatment; coercive care; alcohol- drug ad-diction; motivation; client perspective; tvångsvård; LVM; Social work; Socialt arbete; socialt arbete; Social Work;

    Sammanfattning : Compulsory treatment is regulated by the Care of Alcoholics and Drug Abusers Act (LVM; 1988:870), and aims, among other things, at motivating addicts to treatment. Research has, up til now, mostly disregarded the client-perspective on compulsory measures. This dissertation has its starting point in the experiences of 54 alcohol- and drug addicts. LÄS MER

  7. 5. Data-Driven Interaction-Aware Behavior Prediction for Autonomous Vehicles

    Författare :Theodor Westny; Erik Frisk; Björn Olofsson; Paolo Falcone; Linköpings universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Sammanfattning : Future progress toward the realization of fully self-driving vehicles still re-quires human-level social compliance, arguably dependent on the ability to accurately forecast the behavior of surrounding road users. Due to the inter-connected nature of traffic participants, in which the actions of one agent can significantly influence the decisions of others, the development of behavior pre-diction methods is crucial for achieving resilient autonomous motion planning. LÄS MER