Sökning: "Daniel Kindström"

Visar resultat 6 - 10 av 15 avhandlingar innehållade orden Daniel Kindström.

  1. 6. Exploring Proactive Market Strategies : How Proactivity Shapes Value-Creation

    Författare :Harald Brege; Daniel Kindström; Johan Holtström; David Sjödin; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : In discussions of firm strategy, proactivity is often mentioned as an enabler of effective goal accomplishment and high performance. However, it is rarely explained what, more precisely, being more proactive actually entails, or even indeed defined what is meant by the term ‘proactivity’ in this particular context. LÄS MER

  3. 7. Extending the Service Innovation Concept : Realization and Productivity

    Författare :Per Carlborg; Daniel Kindström; Christian Kowalkowski; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : The purpose of this study is to contribute to a better understanding of service innovation by exploring realization as a part of service innovation. Service innovation can be described as something that creates value for customers through new service offerings or service processes while realization refers to the actual use or deployment of the service. LÄS MER

  4. 8. On Service Innovation and Realization in Manufacturing Firms

    Författare :Per Carlborg; Daniel Kindström; Christian Kowalkowski; Annika Ravald; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Service innovation; realization; manufacturing firm; co-creation;

    Sammanfattning : Service innovation is increasingly becoming a basis for manufacturing firms to reach and sustain competitive advantages. While traditional product innovation typically includes how new technology can be utilized in new products, service innovation spans a broader area that is not exclusively focused on new technology, but rather how resources can be developed into value propositions and then integrated in the customer’s process in order to support customer value creation through realization. LÄS MER

  5. 9. Micro-foundations of value-based pricing and selling

    Författare :Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Paul Ingenbleek; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Micro-foundations; value-based pricing; value-based selling; managerial psychology; business markets;

    Sammanfattning : Enabling customer value creation is central to marketing theory and practice. Yet, doing so does not ensure that supplier firms profit from it. Value-based pricing and selling come with the prospect of translating customer value creation into greater profits for suppliers. LÄS MER

  7. 10. Pricing value and selling value : A view on individuals within organizations

    Författare :Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Risto Rajala; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Sammanfattning : At the heart of long-term success lies firms’ ability to provide customers with products and services that enable customer value creation and firms’ ability to capture value in the form of profits. To this effect, managers and salespeople have an impact on a firm’s value creation and value capture ability through their pricing and selling behavior and decisions. LÄS MER