Sökning: "Daniel Filipsson"
Hittade 1 avhandling innehållade orden Daniel Filipsson.
1. In-Between Brands : Exploring the Essence of Brand Portfolio Management
Sammanfattning : During the past two decades research has shown that brands are among a company’s most valuable assets. However, in today’s competitive landscape, it is not enough to just create strong brands. The focus lies rather in managing a range of brand lever-age strategies within complex brand portfolios. LÄS MER
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