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Visar resultat 1 - 5 av 86 avhandlingar som matchar ovanstående sökkriterier.
1. Creating customer value in commercial experiences
Sammanfattning : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. LÄS MER
2. Real Estate Development : A Customer Perspective
Sammanfattning : This doctoral thesis ‘Real Estate Development: a Customer Perspective’, mainly concerns questions that are related to why consumers make a choice and what they are looking for. The first part of this thesis is the result of the research project ‘Models for the Construction Sector’ (MoPo) and the second part is the result of a collaborative project between KTH Royal Institute of Technology, the Construction Sector Innovation Centre (BIC), five private companies[1] and four municipalities in Stockholm County. LÄS MER
3. The Leader of the Pack : A Service Perspective on Packaging and Customer Satisfaction
Sammanfattning : Almost everything we as consumers buy in a store has a package. Packages have many functions – some, if not all, present marketers with the opportunity to gain competitive advantages. LÄS MER
4. A mobile bank application loyalty model : The young bank customer perspective
Sammanfattning : This thesis investigates young bank customer (YBC) perceptions of loyalty in the context of mobile bank applications (MBAs), including loyalty antecedents and the consequences of loyalty. A first study investigates the relationships between cognitive, affective, and conative antecedents, on one hand, and loyalty, on the other. LÄS MER
5. Satisfaction with Public Transport Trips
Sammanfattning : Continuous urban growth, environmental issues, competition for limited space, longer commuting distances as well as the need to promote equity and equality in society are the primary reasons that make the improvement of public transport (PT) services a key policy area in many countries across the globe. Travel satisfaction measures the perceived quality of the PT service and it is an important aspect that operators and PT authorities need to consider when improving the service offered. LÄS MER