Sökning: "Customer relationships"

Visar resultat 6 - 10 av 127 avhandlingar innehållade orden Customer relationships.

1. 6. A mobile bank application loyalty model : The young bank customer perspective

   Författare :Mustafa Nourallah; Peter Öhman; Pejvak Oghazi; Mittuniversitetet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; loyalty antecedents; usability; service quality; customer satisfaction; loyalty; consequences of loyalty; young bank customers; mobile bank applications; Sweden.;

   Sammanfattning : This thesis investigates young bank customer (YBC) perceptions of loyalty in the context of mobile bank applications (MBAs), including loyalty antecedents and the consequences of loyalty. A first study investigates the relationships between cognitive, affective, and conative antecedents, on one hand, and loyalty, on the other. LÄS MER

3. 7. The Importance of Customers in Mergers and Acquisitions

   Författare :Christina Öberg; Staffan Brege; Maria Huge Brodin; Helén Andersson; Susanne Sweet; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Merger; Acquisition; Customer; Customer Relationship; Motive; Integration; Impact; Business studies; Företagsekonomi;

   Sammanfattning : The aim of the thesis is to identify categories and patterns of how customers impact and are impacted by an M&A. In M&A (merger and acquisition) research the focus is traditionally on the M&A parties alone, and while customers are important elements of the motives behind M&As, they are rarely seen as actors affecting and being affected by an M&A. LÄS MER

4. 8. Managing Customer Knowledge. Towards Market Orientation and Innovation in an Automotive Organisation

   Författare :Fredrik Dahlsten; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; customer knowledge; market orientation; customer orientation; innovation;

   Sammanfattning : There is a business potential in creating and delivering unique customer value, and for that reason organisations put significant resources in their search for customer knowledge. The need for deepened customer knowledge is emphasised by market uncertainty, development of business models based upon relationships, and continuous striving for differentiation and innovation. LÄS MER

5. 9. Information System Providers and Business Relationships : A Study on the Impact of Connections

   Författare :Cecilia Erixon; Péter Révay; Peter Thilenius; Peter Ekman; Louise Yngström; Mälardalens högskola; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information systems; Business relationships; Connections; Information System Providers; industriell ekonomi och organisation; Industrial Economics and Organisations;

   Sammanfattning : Information systems are integrated in the daily business of companies, to support the exchanges with its counterparts. To manage these information systems, companies often turn to third parties: information system providers (IS-providers). LÄS MER

7. 10. Organisering för strategisk CRM : Lärande om kundrelationer i en B2B-organisation

   Författare :Philip Roth; Sofia Isberg; Jessica Eriksson; Markus Fellesson; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer Relationship Management; CRM; B2B-relationships; Relationship Dynamics; Learning about customer relationships; företagsekonomi; Business Studies;

   Sammanfattning : In marketing research, customer relationship management (CRM) is often described as a strategy for collecting customer information through an IT- infrastructure in order to manage customer relationships (e.g. Boulding et al 2005; Keramati et al 2010; Nguyen and Mutum 2012). LÄS MER