Sökning: "Customer orientation"

Visar resultat 6 - 10 av 61 avhandlingar innehållade orden Customer orientation.

1. 6. From market orientation to orientation towards international marjets (OIM) of born global firms : evaluating the impact of OIM on born global firms' performance

   Författare :Rosalina Torres-Ortega; Spain Autonomous University of Barcelona; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Born global firms; market orientation; orientation towards international markets; performance; scale validation; multi-country approach; structural equation model; Företagsekonomi; Business administration;

   Sammanfattning : Although there is a considerable amount of research on market orientation, research on this concept in the context of born global firms is still lacking a precise definition and full operationalization. This research aims to investigate how the market orientation (MO) concept could be understood for a specific type of firm: the born global firm. LÄS MER

3. 7. Globalisation and Competitive Sustenance of Born Global : Evidence from Indian knowledge-intensive service industry

   Författare :Nishant Kumar; Ali Yakhlef; Axèle Giroud; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; early internationalisation of firms; Indian knowledge-intensive born global firms; capability-based view; international entrepreneurship; entrepreneurial orientation; organisational learning; customer orientation; företagsekonomi; Business Administration;

   Sammanfattning : The survival and sustained competitiveness of born global firms constitute a complex and dynamic process that evolves under conditions of disruptive change and pervasive uncertainty. To date, whereas much of the research in the area has focused on the early and rapid internationalisation stages of the development of born global firms, it is not clear how these firms manage to survive the challenges of the early internationalisation stage and gain a sustainable competitive position in the global economy. LÄS MER

4. 8. Att konstruera kunskap om kunder : en studie om förändring och berättelser i Ica-sammanslutningen

   Författare :Sofia Willstrand-Holmer; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Grocery trade Sweden; Customer orientation; Organizational change; Customer services; Ica; Försäljningsorganisation; Dagligvaruhandel; Sverige; Kundservice; Kundkontakter; Kundbearbetning;

   Sammanfattning : .... LÄS MER

5. 9. Organizational and Individual response to hybridity in the public sector : A case study exploring the customer orientation of the Swedish Enforcement Authority

   Författare :Henrik Edlund; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public Management; Organizational hybridity; Customer orientation; Institutional logics; NPM;

   Sammanfattning : The aim of this study is to understand the response of public organizations and frontline public servants to the organizational hybridity that occurs when public organizations adopt market-inspired elements. To reach the aim I examine public sector customer orientation and how public organizations, as well as their employees, manage customer orientation, and the demands that the concept presents, alongside the demands traditionally presented to public organizations, and which motives and explanations that may be observed regarding how they manage these different demands. LÄS MER

7. 10. The role of market orientation in public housing companies: : A study of MO’s effect on construction strategies

   Författare :Zahra Ahmadi; Björn Berggren; David Sörhammar; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public housing companies; market orientation; construction strategies; innovation; moderating and mediating effects; strategic performance; Business Studies; Företagsekonomi;

   Sammanfattning : The development of public housing companies in Sweden is strongly influenced by legal, economic, and demographic changes. The companies long tradition of taking responsibility for customer welfare in living have recently been criticized for excessive dominance over price setting, which is claimed to give them competitive advantages in the housing market. LÄS MER