Sökning: "Customer orientation"
Visar resultat 1 - 5 av 48 avhandlingar innehållade orden Customer orientation.
1. Managing Customer Knowledge. Towards Market Orientation and Innovation in an Automotive Organisation
Sammanfattning : There is a business potential in creating and delivering unique customer value, and for that reason organisations put significant resources in their search for customer knowledge. The need for deepened customer knowledge is emphasised by market uncertainty, development of business models based upon relationships, and continuous striving for differentiation and innovation. LÄS MER
Sammanfattning : This is a dissertation about customer focus. Customer focus is a concept that can be understood in terms of giving the customer what the customer wants. LÄS MER
- Detta är en avhandling från Lund University (Media-Tryck)
Sammanfattning : Popular Abstract in Swedish Skogs- och pappersindustrin är några av Sveriges mest betydande industrier. Mycket av det producerade pappret används till förpackningar och papper har under lång tid varit det dominerande materialet i förpackningsindustrin; en annan viktig industri i Sverige. LÄS MER
4. From market orientation to orientation towards international marjets (OIM) of born global firms evaluating the impact of OIM on born global firms' performanceDetta är en avhandling från Barcelona : Autonomous University of Barcelona
Sammanfattning : Although there is a considerable amount of research on market orientation, research on this concept in the context of born global firms is still lacking a precise definition and full operationalization. This research aims to investigate how the market orientation (MO) concept could be understood for a specific type of firm: the born global firm. LÄS MER
5. Globalisation and Competitive Sustenance of Born Global : Evidence from Indian knowledge-intensive service industryDetta är en avhandling från Stockholm : School of Business, Stockholm University
Sammanfattning : The survival and sustained competitiveness of born global firms constitute a complex and dynamic process that evolves under conditions of disruptive change and pervasive uncertainty. To date, whereas much of the research in the area has focused on the early and rapid internationalisation stages of the development of born global firms, it is not clear how these firms manage to survive the challenges of the early internationalisation stage and gain a sustainable competitive position in the global economy. LÄS MER