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Visar resultat 1 - 5 av 46 avhandlingar som matchar ovanstående sökkriterier.

  1. 1. Creating customer value in commercial experiences

    Författare :Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; Mittuniversitetet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

    Sammanfattning : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. LÄS MER

  2. 2. Real Estate Development : A Customer Perspective

    Författare :Berndt Lundgren; Stellan Lundström; Kurt Psilander; magnus Söderlund; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Residential development; customer satisfaction; means end chain theory; laddering; structural equation models; Business and economics; Ekonomi;

    Sammanfattning : This doctoral thesis ‘Real Estate Development: a Customer Perspective’, mainly concerns questions that are related to why consumers make a choice and what they are looking for. The first part of this thesis is the result of the research project ‘Models for the Construction Sector’ (MoPo) and the second part is the result of a collaborative project between KTH Royal Institute of Technology, the Construction Sector Innovation Centre (BIC), five private companies[1] and four municipalities in Stockholm County. LÄS MER

  3. 3. A Method for Customer-driven Purchasing : Aligning Supplier interaction and Customer-driven manufacturing

    Författare :Jenny Bäckstrand; Joakim Wikner; Eva Johansson; Martin Rudberg; Jönköping University; []
    Nyckelord :Customer‐driven purchasing; Supplier interaction; Customer‐driven manufacturing; Purchasing; Supply chain management;

    Sammanfattning : The role of a purchaser has traditionally focused on acquiring standard items at the lowest possible cost. The ability to reduce unit cost has been the key performance indicator for purchasers. Most traditional purchasing strategies thus focus on optimizing this situation, focusing on the supplier interface only and not on customer value. LÄS MER

  4. 4. Last-mile delivery services in retail : a consumer-centric approach

    Författare :John Olsson; Förpackningslogistik; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Unattended home delivery; customer experience; customer expectations; circular business model innovation;

    Sammanfattning : The retail industry faces a multitude of complex sustainability challenges, which calls for transformational change. While the retail industry is a major driver of production and consumption patterns, it also offers significant potential to reduce global greenhouse gas emissions. LÄS MER

  5. 5. The Importance of Customers in Mergers and Acquisitions

    Författare :Christina Öberg; Staffan Brege; Maria Huge Brodin; Helén Andersson; Susanne Sweet; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Merger; Acquisition; Customer; Customer Relationship; Motive; Integration; Impact; Business studies; Företagsekonomi;

    Sammanfattning : The aim of the thesis is to identify categories and patterns of how customers impact and are impacted by an M&A. In M&A (merger and acquisition) research the focus is traditionally on the M&A parties alone, and while customers are important elements of the motives behind M&As, they are rarely seen as actors affecting and being affected by an M&A. LÄS MER