Sökning: "Cristina Baptista"

Hittade 2 avhandlingar innehållade orden Cristina Baptista.

1. 1. Industrial buying behavior in the Swedish and Polish mining industries : a comparative study

   Författare :Cristina Baptista; Lars-Ole Forsberg; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : .... LÄS MER

3. 2. Buying behavior and long-term relationships in the metal mining industry : case studies of capital equipment buying

   Författare :Cristina Sales Baptista; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : This thesis deals with industrial buying behavior and long-term relationships in the metal mining industry. The mining environment is increasingly competitive as a result of globalization, deregulation and privatization, technological improvements, and eco-sensitivity. LÄS MER