Sökning: "Corporate strategy"

Visar resultat 6 - 10 av 82 avhandlingar innehållade orden Corporate strategy.

  1. 6. Visioner och verkligheter : Kommunikationen om företagets strategi

    Författare :Catrin Johansson; Lowe Hedman; Börje Alström; Sven Windahl; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media and communication studies; organizational communication; organizational processes; corporate strategy; vision; mission and values; management of meaning; sense making; Balanced Scorecard; participant observation; discourse analysis; face; framing and footing; Medie- och kommunikationsvetenskap; Media and communication studies; Medie- och kommunikationsvetenskap; Medie- och kommunikationsvetenskap; Media and Communication Studies; Other social sciences;

    Sammanfattning : The starting point for this study is the question of why organizational visions are often interpreted by employees as unintelligible and insignificant. The knowledge gap in this area makes the study of communication about vision and goals both urgent and interesting. LÄS MER

  3. 7. The Practice of Strategy Formation – Opening the Green Box

    Författare :Magnus Rosén; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; strategic management; strategy formation; strategy-as-practice; strategy process; strategy as an emergent process; environmental management; greening of business; sustainability;

    Sammanfattning : This thesis reports the results from an in-depth longitudinal study of how a new strategy actually forms in practice. The focus is on a Swedish multinational firm called the “MECH Group” and its efforts to combine environmental and business concerns in the new strategy called “Positive Impact. LÄS MER

  4. 8. Corporate Standardization Management : A Case Study of the Automotive Industry

    Författare :Amalia Foukaki; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Standardization management; Interorganizational relations; Resource dependence; Co-opetition; Corporate strategy;

    Sammanfattning : In modern business, standards are too important to be ignored. But what is the rationale for active engagement in long and costly standardization processes when most of those standards will be openly available for a much lower price once they are finalized? What are the strategic motives for engaging in such processes? And even when the motives are clear, how is corporate standardization managed, both inside and outside of the organization? Prior standardization and strategic management literatures have not explored these inquiries, leading to a limited understanding of corporate standardization management and its drivers, complexities, and potential. LÄS MER

  5. 9. Corporate Brand Positioning – Case Studies across Firm Levels and Over Time

    Författare :Christian Koch; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand positioning; corporate branding; organizational change; strategy formation; process;

    Sammanfattning : Positioning is a key concept in the fields of branding, marketing, and strategy. In brand management, positioning deals fundamentally with finding a balance between sameness and differentiation. Empirical research predominantly examines the effectiveness of certain strategies. LÄS MER

  7. 10. Corporate strategies to mitigate climate change- two essays on practices in Swedish energy-intensive companies

    Författare :Gabriela Schaad; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; EU ETS; emissions trading; allowance management; municipal energy company; strategy; enviromental sustainability;

    Sammanfattning : .... LÄS MER