Sökning: "Consumer Generated Content"

Visar resultat 1 - 5 av 8 avhandlingar innehållade orden Consumer Generated Content.

1. 1. Mind Your Own Business : Understanding and characterizing value created by consumers in a digital economy

   Författare :Martin Daniel Mileros; Nicolette Lakemond; Robert Forchheimer; Charlotte Norrman; Joakim Björkdahl; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; e-commerce; digital economy; Web 2.0; consumer-centric; personal data; content creators; user-generated content; business models; value creation; value capture; digital platforms; digital zero-price markets; blockchain technology; human-centered data economy;

   Sammanfattning : In the context of what is commonly referred to as consumer-centric digital economy, personal data has become the new currency which is utilized by consumers to be granted access to seemingly “free apps” within so-called digital zero-price markets. Simultaneously, there are consumers, known as “content creators”, who can generate million-dollar revenues annually. LÄS MER

3. 2. Online brand relationship building : Asia pacific perspectives

   Författare :Peter Steyn; Victoria L. Crittenden; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online Brand Communications; Consumer Empowerment; Information Technology; Online Brand Relationship Building; Consumer Generated Content; Internet; Bloggers; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. LÄS MER

4. 3. Electronic consumer communication, word of mouth and brand image : insights from computer-aided content analysis

   Författare :Mana Farshid; Yolanda Jordaan; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

   Sammanfattning : Social media has changed how organizations and their brands interact with their customers and how business gets done. Not only can organizations reach their customers online and interact with them but they can even become part of their customers’ conversations. LÄS MER

5. 4. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

   Författare :Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. LÄS MER

7. 5. Bioaccessibility, corrosion and surface properties of metals, alloys and metallic powder in biological fluids of relevance for occupational and consumer health hazard assessment

   Författare :Xuying Wang; Inger Odnevall Wallinder; Yolanda S. Hedberg; Lars Nyborg; KTH; []
   Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Metal and alloy; metal release; synthetic biological fluids; surface oxide; corrosion resistance; hazard assessment; Kemi; Chemistry;

   Sammanfattning : When assessing hazards of metals, alloys, and metal-containing items, the metal release (bioaccessibility) is of high importance. Triggered by increasingly stricter hazard classifications for metals, especially cobalt (Co), and limited knowledge, the aim of this doctoral thesis is to assess correlations between the metal/alloy surface characteristics, corrosion and metal release pattern in different simulated biological fluids relevant to human exposure scenarios (dermal, ingestion and inhalation, Papers I-V). LÄS MER