Sökning: "Commercial and industrial economics"

Visar resultat 11 - 15 av 52 avhandlingar innehållade orden Commercial and industrial economics.

1. 11. Industrial marketing communication : A (r)evolutionary journey from marketplace to marketspace

   Författare :Tim Foster; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : This thesis looks back over a ca 10-year period, 1994 - 2005, on the use of marketing communication tools in industrial markets. The year 1994 is significant in two ways: First, it was the year I was hired as a doctoral student at Luleå University of Technology in Sweden. LÄS MER

3. 12. How to create a commercial experience : Focus on Leadership, Values and Organizational Culture

   Författare :Pernilla Ingelsson; Håkan Wiklund; Pia Sandvik Wiklund; Stefan Lagrosen; Mittuniversitetet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial experience; leadership; values; organizational culture; TQM; Kommersiell upplevelse; ledarskap; värderingar; organisationskultur; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

   Sammanfattning : A new kind of commercial offer is on the rise, that of a commercial experience. It is said to be the next progression of value after a service and that it is distinct from a service in several ways, two important being a) the provider having to create something new or memorable to the customer, i.e. LÄS MER

4. 13. Framgång i säljande - om värdeskapande i säljar- och köparinteraktionen på industriella marknader

   Författare :Catharina Norén; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; byuer; interaction; Seller; value creation; success; industrial marketing; Social sciences; Samhällsvetenskaper; Industriell ekonomi; Commercial and industrial economics;

   Sammanfattning : The research focus in this dissertation has been on success in selling as created in the seller and buyer interaction on and between macro-, meso- and micro levels. Success seen as a value has consequences for the exchange process, since it affects the actor's action in the seller and buyer interaction on different levels in companies. LÄS MER

5. 14. Bilateral shipping and trade : Swedish-Finnish experiences in the post-war period

   Författare :Lars Fredrik Andersson; Olle Krantz; Jari Ojala; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Economic history; Economic history; convergence; economic integration; trade; bilateral; intra-industrial trade; inter-industrial trade; shipping; ferry services; gravity equation; economies of scope; economies of scale; economies of density; post-war period; Ekonomisk historia; Economic history; Ekonomisk historia;

   Sammanfattning : This thesis explores the bilateral shipping and trade between Finland and Sweden during the post-war period. It comprises five articles and one introductory chapter for which the common point of departure is the growth and transformation of bilateral trade and shipping. LÄS MER

7. 15. A knowledge process perspective on the improvement of software processes

   Författare :Mikael Schönström; Institutionen för informatik; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Knowledge Sharing; Commercial and industrial economics; Knowledge Creation; Software Development; CMM; Software Process Improvement SPI Knowledge Management; Industriell ekonomi;

   Sammanfattning : The number of software-based products is increasing, which is why the importance of an efficient software development process is also increasing, from a competitive advantage perspective. For years, software development organizations have been plagued by poor product quality and high development costs. LÄS MER