Sökning: "Clark Brown"

Hittade 2 avhandlingar innehållade orden Clark Brown.

  1. 1. Innovation driven by meaning

    Författare :Åsa Öberg; Roberto Vergnati; Tomas Backström; Inger Orre; Mats Magnusson; Mälardalens högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Innovation of meaning; hermeneutics; interpretation; networks; Innovation and Design; innovation och design;

    Sammanfattning : Hi-tech companies that want to innovate their products use, quite often, and quite naturally, technology as a driver. But, technology is only one of several drivers of change within product development. It is becoming more and more accessible and alone, cannot serve as the only mean to stay competitive. LÄS MER

  3. 2. L'immagine pubblicitaria dell'olio d'oliva, della pasta e del caffè : uno studio comparativo sulla ricezione

    Författare :Christine Wikman; Italienska; []
    Nyckelord :HUMANIORA; HUMANITIES; semiotik; semantik; Grammatik; semiotics; syntax; semantics; Grammar; print ads; Advertising; Swedish; Italian; olive oil; comparative study; pasta; coffee; values; culturally specific patterns interpretation; connotations; sender; receiver; socio-cultural context; shared knowledge; implications; inferences; implicit information; co-operation; sender?s intended meaning encyclopaedic and cultural background knowledge; reception; Humaniora; Humanities; Applied linguistics; foreign languages teaching; sociolinguistics; Tillämpad lingvistik; undervisning i främmande språk; sociolingvistik; Italian language and literature; Italienska språk och litteratur ;

    Sammanfattning : The aim of this study is to describe how Italian advertising for olive oil, pasta and coffee reflects traditions, customs and culturally specific patterns regarding the ways in which these products are used in Italy, and how these culturally specific patterns are interpreted by native readers and non-native readers (Swedish students). The study is based on 22 Italian and 22 Swedish interpretations of three Italian print ads for olive oil, pasta and coffee. LÄS MER