Sökning: "Christofer Laurell"

Hittade 2 avhandlingar innehållade orden Christofer Laurell.

1. 1. Commercialising social media : a study of fashion (blogo)spheres

   Författare :Christofer Laurell; Håkan Preiholt; Per Olof Berg; Hope Jensen Schau; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; social media; commercialisation; marketing; fashion; blogs; spheres; företagsekonomi; Business Administration;

   Sammanfattning : A common characteristic of the theoretical developments within the field of social media marketing is that activities to which consumers devote themselves in social media settings shift power from firms to consumers. Extant literature has therefore analysed the practices of consumers within social media and their potential implications for marketing. LÄS MER

3. 2. Platforms in Liquid Modernity : Essays about the Sharing Economy, Digital Platforms, and Institutions

   Författare :Andrea Geissinger; Christina Öberg; Christofer Laurell; Christian Sandström; Robin Teigland; Örebro universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; sharing economy; digital platforms; institutional theory; institutional logics; social ordering; Social Media Analytics; community; liquid modernity; interregnum; in-betweenness;

   Sammanfattning : The year 2020 feels like the beginning of a crescendo of change. As environmental and social challenges reach an all-time high, the organization of our societies is coming under scrutiny. We, as a society, turn to technology to reinvent the organization of social life after disruptive episodes. LÄS MER