Sökning: "CSR talk"

Hittade 1 avhandling innehållade orden CSR talk.

  1. 1. Legitimizing sustainability talk in retail talk : The case of IKEA’s sustainability journey

    Författare :Axel Welinder; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; sustainability; communication; CSR talk; retail research; legitimation strategies;

    Sammanfattning : By looking at the empirical case of IKEA’s sustainability journey (1992-2017), using qualitative methods such as interviews and document studies, this thesis shows how sustainability talk over time is made into a legitimate feature of retail talk. Something I argue is a far more difficult, complex and problematic endeavour for retailers to undertake than most previous research on the topic would have us believe. LÄS MER