Sökning: "Business-to-business relationship"
Visar resultat 6 - 10 av 13 avhandlingar innehållade orden Business-to-business relationship.
6. Customer-perceived Value in Business Relationships
Sammanfattning : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. LÄS MER
7. Consumer Foreign Online Purchasing : Uncertainty in the Consumer-Retailer Relationship
Sammanfattning : Consumer foreign online purchasing (CFOP) in this thesis refers to the exchange between consumers and foreign online retailers. Despite empirical facts showing increasing interest of consumers to purchase from foreign online retailers, researchers have only paid modest interest to this new marketing field. LÄS MER
8. Business Relationships and Integration of Information Technology
Sammanfattning : It is a well-established view that, over time, companies in a business-to-business setting develop long-lasting business relationships. The business relationship between two companies involves a wide range of exchanges on products, technical and economic issues. It also has a social content as it engages people in both companies. LÄS MER
9. Supplier Value in B2B E-Business - A Case Study in the Corrugated Packaging Industry
Sammanfattning : In the business-to-business (B2B) setting much attention has been given to how e-business tools can be used to assist firms in purchasing. Considering the increasing pressure on suppliers to use B2B e-business, this thesis turns its attention to the supplier situation by taking a closer look at how collaborative uses of B2B e-business are of value to suppliers. LÄS MER
10. How a continuously changing B2B environment influences the selection of suppliers : introducing a model and process approach
Sammanfattning : Creation of a supply base is perhaps the most important task of the purchasing function. In this creation process, potential suppliers must be identified, analysed and decisions made. Decisions that, in most cases, have direct effects on the company's "bottom line". LÄS MER