Sökning: "Business studies"

Visar resultat 16 - 20 av 3113 avhandlingar innehållade orden Business studies.

  1. 16. Customer-perceived Value in Business Relationships

    Författare :Catarina Bovik; Per Norling; Christian Berggren; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer-perceived value; Total service offering; Business-to-business relationship; Commercial aircraft engine maintenance industry; Case study; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Sammanfattning : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. LÄS MER

  3. 17. Corporate Hegemony through Sustainability : A Study of Sustainability Standards and CSR Practices as Tools to Demobilise Community Resistance in the Albanian Oil Industry

    Författare :Sara Persson; Malin Gawell; Peter Dobers; Alison Pullen; Södertörns högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; hegemony; Gramsci; Political Discourse Theory; autoethnography; community grievances; sustainability standards; CSR; Albania; Patos-Marinza; oil industry; Gramsci; teori e ligjërimit politik; autoetnografi; ankesa të komunitetit; standarde të qëndrueshmërisë; PSHK; Shqipëri; Patos-Marinëz; industria e naftës; hegemoni; Gramsci; politisk diskursteori; autoetnografi; klagomål från lokalsamhället; hålbarhetsstandards; CSR; Albanien; Patos-Marinza; oljeindustrin; Business studies; Företagsekonomi; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering; Östersjö- och Östeuropaforskning; Baltic and East European studies;

    Sammanfattning : Many critical business scholars have disregarded sustainability standards and corporate social responsibility (CSR) activities as mere window dressing, operating as a smokescreen to hide illegitimate corporate practices. Others have pointed to these activities as hegemonic articulations, as a way to strengthen corporate alliances with and dominance over other actors in society. LÄS MER

  4. 18. Rekindled Business Relationships : A study of the re-activation process of buyer-supplier relationships in the defence and security industry in Sweden

    Författare :León Poblete; Virpi Havila; Anna Bengtson; Tähtinen Jaana; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Buyer-supplier relationships; supplier switching; switching back; re-activation; de-activation; business networks; supply chain; purchasing; Business Studies; Företagsekonomi;

    Sammanfattning : Most research on buyer-supplier relationships has mainly focused on initiating, developing and ending the relationship with suppliers. However, the firm’s possibilities of doing business again with former suppliers have been largely overlooked. LÄS MER

  5. 19. Developing collaborative customer-supplier relationships through value co-creation

    Författare :Nina Hasche; Claes Hultman; Björn Bjerke; Örebro universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value co-creation; perceived value; expected value; desired value; unanticipated value; received value; business markets; customer-supplier relationships; collaboration; Business studies; Företagsekonomi; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business Studies; Företagsekonomi;

    Sammanfattning : The purpose of this study is to create understanding of the value co-creating process in business relationships, where the dyadic relationship is in focus and both the customer’s and the supplier’s view of the value co-creating process is of interest. In the introductory chapter, it is assumed that the ultimate goal of business logic is to create value, and value co-creation can be regarded as the essential reason why a customer and a supplier engage in a business relationship. LÄS MER

  7. 20. Brand equity : an empirical study in the business-to-business context

    Författare :Galina Ossipenko; Maria Bengtsson; Maria Holmlund-Rytkönen; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

    Sammanfattning : .... LÄS MER