Sökning: "Business studies Innovationer Innovations Fuzzy front end"
Hittade 1 avhandling innehållade orden Business studies Innovationer Innovations Fuzzy front end.
1. The fuzzy front end of product innovation processes : the influence of uncertainty, equivocality, and dissonance in social processes of evolving product concepts
Sammanfattning : Developing new products is essential for the long-term survival of companies. The fuzzy front end (FFE) is the first phase in the product innovation process and is considered an important determinant for successful product innovation. This thesis addresses the social process in which individuals evolve a product concept in the fuzzy front end. LÄS MER