Sökning: "Business perspective"

Visar resultat 1 - 5 av 1085 avhandlingar innehållade orden Business perspective.

  1. 1. Företagsetik : En studie av etiskt organiserande i några svenska företag

    Författare :Göran Beckius; Pierre Guillet de Monthoux; Claes Gustafsson; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business ethics; ethical behaviour; ethical organizing; ethics; rules; alive; institutionalize; observe; ethical actions; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

    Sammanfattning : Although research in business ethics has of late received increased attention from researchers and practitioners, little has been written on the practical effects of its implementation.The aim of the present study is, therefore, to explore the meaning and implications of business ethics from a practical perspective. LÄS MER

  3. 2. Brand building in the business-to-business context : The brand equity perspective

    Författare :Galina Biedenbach; Maria Bengtsson; Peter Hultén; Joakim Wincent; George Christodoulides; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand building; brand equity; brand management; business-to-business; customer experience; organizational buying behavior; professional services; rapport; role behavior; företagsekonomi; Business Studies;

    Sammanfattning : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. LÄS MER

  4. 3. A Model for Determinants of Employees' Attraction and Retention in the Banking Industry of Tanzania : Employees' Perspective

    Författare :Wilson Mboya; Per Nilsson; Håkan Bohman; Lena Rantakyrö; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

    Sammanfattning : Since the liberalization of the economy in early 1980s, Tanzania has witnessed an increased labour mobility in its various sectors and industries of the economy including the banking industry. This situation has been partly contributed by the rapid growth of the private service sector. LÄS MER

  5. 4. Value creation and loyalty in exchange relationships : a dynamic perspective

    Författare :Claes Gunnarsson; Claes Hultman; Lars Hallén; Jörgen Elbe; Örebro universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Industrial marketing; Value creation; Shortfall; Loyalty; Business relationship; Trust; Commitment; Customer satisfaction.; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business studies; Företagsekonomi; Business Studies; Företagsekonomi;

    Sammanfattning : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. LÄS MER

  7. 5. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships

    Författare :Mikael Gidhagen; Bo Edvardsson; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; business-to-business; claim settlement; corporate insurance; critical episode; critical incident; customer relationship; damage adjustment; feeling of security; financial services; insurance; insurance marketing; insurance relationship; intangibility; loss; marketing; professional services; relationship; relationship character; relationship context; relationship development; relationship marketing; relationship quality; service; services marketing; service quality; Företagsekonomi; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

    Sammanfattning : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. LÄS MER