Sökning: "Business media"
Visar resultat 1 - 5 av 242 avhandlingar innehållade orden Business media.
1. Oscar Night in Hollywood : Fashioning the Red-Carpet from the Roosevelt Hotel to International Media
Sammanfattning : This study investigates the red-carpet phenomenon from a historical perspective, seeking to understand how the Academy Awards’ red-carpet became the most prominent fashion show in media culture. The connections between Hollywood and the fashion industry predate the inception of the ceremony, and so does the role of Hollywood actresses as trendsetters. LÄS MER
2. Reluctantly Virtual : Modelling Copyright Industry Dynamics
Sammanfattning : During the evolution of the music industry, developments in the media environment have required music firms to adapt in order to survive. Changes in broadcast radio programming during the 1950s; the Compact Cassette during the 1970s; and the deregulation of media ownership during the 1990s are all examples of changes which have heavily affected the music industry. LÄS MER
3. Mediated Europes : Discourse and Power in Ukraine, Russia and Poland During Euromaidan
Sammanfattning : This study focuses on mediated representations of Europe during Euromaidan and the subsequent Ukraine–Russia crisis, analysing empirical material from Ukraine, Poland and Russia. The material includes articles from nine newspapers, diverse in terms of political and journalistic orientation, as well as interviews with journalists, foreign policymakers and experts, drawing also on relevant policy documents as well as online and historical sources. LÄS MER
4. Commercialising social media : a study of fashion (blogo)spheres
Sammanfattning : A common characteristic of the theoretical developments within the field of social media marketing is that activities to which consumers devote themselves in social media settings shift power from firms to consumers. Extant literature has therefore analysed the practices of consumers within social media and their potential implications for marketing. LÄS MER
5. Media Business Venturing : A Study on the Choice of Organizational Mode
Sammanfattning : In a dynamic environment characterized by constant technological advancement, new business opportunities appear in a variety of forms in the media industries. Adaptation to the changing environment and proactive transformation are crucial to media business success. LÄS MER