Sökning: "Business intelligence"
Visar resultat 6 - 10 av 57 avhandlingar innehållade orden Business intelligence.
6. Revising Business Model Innovation: Towards a value process framework for AI-based Offerings
Sammanfattning : Advances over the last few decades in digital technologies in general and artificial intelligence (AI) technology in particular have transformed many industries. There are many successful AI use cases in industry. LÄS MER
7. Data-driven AI Techniques for Fashion and Apparel Retailing
Sammanfattning : Digitalisation allows companies to develop many new ways of interacting with customers and other stakeholders. These digital interactions typically generate data that can be stored and later processed for different objectives. LÄS MER
8. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence
Sammanfattning : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. LÄS MER
9. Credit Intelligence in Banks - Managing Credit Relationships with Small Firms
Sammanfattning : The competition in the banking industry has during the last decades been intensified resulting in smaller interest margins. As a consequence, the resources spent on each credit customer have had to be decreased, resulting in less interaction and a perceived limited access to valuable information. LÄS MER
10. Creating market knowledge from big data: Artificial intelligence and human resources
Sammanfattning : The abundance of social media use and the rise of the Internet-of-Things (IoT) has given rise to big data which offer great potential for enhanced market knowledge for marketers. In the literature, market knowledge has been associated with positive marketing performance. LÄS MER